Articles and resources

The Foleon Blog

Insights and practical guides on interactive content, content experience, B2B marketing strategy, digital publishing, and sales enablement — for teams that want to create content people actually engage with.

Your Content Library Is Working Against You: Why 80% of Enterprise Assets Go Unused

Featured blog

Your Content Library Is Working Against You: Why 80% of Enterprise Assets Go Unused

By Brooke Webber

Read more

Content Marketing ROI: How to Tie Your B2B Content to Numbers

Content Marketing ROI: How to Tie Your B2B Content to Numbers

By Clementine Jones

Enterprise Content Marketing in 2025

Enterprise Content Marketing: How To Build A Scalable Content Strategy

By Clementine Jones

Building a SaaS Content Marketing Strategy that Scales

Building a SaaS Content Marketing Strategy that Scales

By Clementine Jones

Hyper-personalization in B2B Marketing: Tactics for Deeper Engagement

Hyper-personalization in B2B Marketing: Tactics for Deeper Engagement

By Magnus Eriksen

Content Lifecycle Management: From Creation to Archival

Content Lifecycle Management: From Creation to Archival

By Magnus Eriksen

Defining Your Customer Marketing Strategy: Where To Start? With Examples

Defining Your Customer Marketing Strategy: Where To Start? With Examples

By Anne Lauth

10 Data-Driven Content Marketing Tips & Strategies

Featured blog

10 Data-Driven Content Marketing Tips & Strategies

By Diana Kostogladova

Read more

Foleon named Best Content Marketing Software in 2024 by Tekpon

Foleon named Best Content Marketing Software in 2024 by Tekpon

By Anne Lauth

Maximizing User Engagement Through Interactive Elements in Online Publications

Maximizing User Engagement Through Interactive Elements in Online Publications

By Magnus Eriksen

branded content

Innovative Approaches to Branded Content

By Iona Wilkinson

How to Engage Alumni: Marketing Strategies & Tips

How to Engage Alumni: Marketing Strategies & Tips

By Anne Lauth

branded content marketing strategies

Branded Content Marketing Strategies That Work

By Penny Warnock

Personalization Strategies for Higher Education Marketing Campaigns

Personalization Strategies for Higher Education Marketing Campaigns

By Imed Bouchrika

How to Get Started With Creating Digital Content: Explore Thirteen Use Cases

Featured blog

How to Get Started With Creating Digital Content: Explore Thirteen Use Cases

By Anne Lauth

Read more

3 Trends Shaping Higher Education Marketing

3 Trends Shaping Higher Education Marketing

By Penny Warnock

The Art of Creating Accessible Content

The Art of Creating Accessible Content

By Anne Lauth

Standing out in a Sea of Serious: Legal Marketing Strategies That Break the Norm

Standing out in a Sea of Serious: Legal Marketing Strategies That Break the Norm

By Anne Lauth

How to Create Compelling Real-Estate Brochures: Design Ideas & Layouts

How to Create Compelling Real-Estate Brochures: Design Ideas & Layouts

By Anne Lauth

Demand Generation Content

5 Best Types of Demand Generation Content To Fill Your Funnel

By Vahram Voskanian

Inspiring Non-Profit Brochure Designs: Examples and Best Practices Checklist

Inspiring Non-Profit Brochure Designs: Examples and Best Practices Checklist

By Anne Lauth

Healthcare brochure examples

Crafting Engaging Healthcare Brochures: Design Tips & Examples

By Anne Lauth

Mastering Content Governance with Foleon: A Three-Step Guide

Mastering Content Governance with Foleon: A Three-Step Guide

By Penny Warnock

Explore Creative Brochure Examples For Students

Explore Creative Brochure Examples For Students

By Anne Lauth

5 creative foleon docs examples

5 Foleon Docs That Stole Our Hearts

By Anne Lauth

content governance

What Is Content Governance?

By Penny Warnock

12 Books to Fall Back in Love with Marketing

12 Books to Fall Back in Love with Marketing

By Penny Warnock

marketing-strategies-to-increase-student-enrolment

Proven Marketing Strategies to Boost Student Enrollment

By Penny Warnock

Behind the Scenes: Creating Foleon's 2023 Year-in-Review

Behind the Scenes: Creating Foleon's 2023 Year-in-Review

By Penny Warnock

video marketing funnel

Mastering the Art of Video Content Through the Marketing Funnel

By Richard Francis

content marketing trends

Content Marketing Trends: What's In and Out This Year

By Penny Warnock

design trends 2024

6 Design Trends to Watch Out for in 2026

By Penny Warnock

business newsletters

How to Create Engaging Business Newsletters

By Penny Warnock

annual business report

Elevating Annual Business Reports: Best Practices and Examples

By Penny Warnock

university higher education brochures

How to Create Effective Education Brochures

By Penny Warnock

4 Trends Shaping the Future of Higher Education

4 Trends Shaping the Future of Higher Education Marketing and Design

By Monica Ciovica

personalized marketing

Personalized Marketing: The Key to Customer Retention

By Penny Warnock

performance branding and AI

The AI Advantage - Performance Branding and Artificial Intelligence in Your Marketing Strategy

By Debbie Chew

mobile first design

Embrace the Future: Crafting a Mobile-First Design

By Penny Warnock

magazine-cover-design

How to Design a Magazine Cover

By Penny Warnock

content feedback

The Role of Feedback in Your Content Review Process

By Penny Warnock

content review process

How to Streamline Your Content Review Process

By Penny Warnock

Crafting a Winning B2B Content Strategy: A Step-by-Step Guide

Crafting a Winning B2B Content Strategy: A Step-by-Step Guide

By Jesse Galanis

Marketing and customer success alignment

Syncing Marketing and Customer Success: The Path to Winning the Customer Journey

By Disha Dhingra

audience engagement hacks

3 Audience Engagement Strategies You Need To Try

By Penny Warnock

How B2B Branding and Management Drives Business Differentiation

By Iona Wilkinson

the role of content in your go-to-market strategy

The Role of Content in Your Go-To-Market Strategy [+ Template]

By Penny Warnock

Effective Designer Briefing and Design Brief Templates

Effective Designer Briefing and Design Brief Templates

By Penny Warnock

What You Should Know About Developing Content for Your B2B Inbound Strategy

What to Know About Developing Content for Your B2B Inbound Strategy

By Victor Blasco

How to Achieve Brand Consistency And Why It's Important

By Penny Warnock

5 Creative Brochure Ideas to Level Up Your Engagement

5 Creative Brochure Ideas to Level Up Your Engagement

By Penny Warnock

The Philosophy Behind The Foleon Academy

The Philosophy Behind The Foleon Academy

By Monica Ciovica

The Benefits of Using Digital Brochures in Your Content Marketing

The Benefits of Using Digital Brochures in Your Content Marketing

By Penny Warnock

New in Foleon: How Your Feedback Led to the Content Builder, Brand Kit, and Standard Users

By Richard Francis

Creative Ideas to Turn Your Magazine Into Page-Turning Content

Creative Ideas to Turn Your Magazine Into Page-Turning Content

By Penny Warnock

Prepare Creative Teams For Successful Remote Collaboration

How To Prepare Creative Teams For Successful Remote Collaboration

By Grace Lau

Why Data-Driven Storytelling Is the Best B2B Marketing Content

Why Data-Driven Storytelling Is the Best B2B Marketing Content

By Magnus Eriksen

Time to Rethink the B2B Buyer Journey

Time to Rethink the B2B Buyer Journey

By Sean Filidis

What you Need to Know about the New B2B Buyer Process

What You Need to Know About the New B2B Buyer Process

By Sean Filidis

Your Basic Guide to Content Collaboration

Your Basic Guide to Content Collaboration

By Yauhen Zaremba

Annual Report Ideas to Turn Your Content Into Showpieces

Annual Report Ideas to Turn Your Content Into Showpieces

By Sim Samra

B2B Marketing Funnel

Building a B2B Marketing Funnel

By Sean Filidis

Interactive PDFs Are Out — Engaging Content Experiences Are In!

Interactive PDFs Are Out — Engaging Content Experiences Are In!

By Sean Filidis

6 Different Types of PDFs — Do They Cater to Your Content Needs?

6 Types of PDFs — Do They Cater to Your Content Needs?

By Jerry Virta

Responsive PDF or web publications

Web Publications or Responsive PDF: Which Is Better for Content Engagement?

By Sean Filidis

Lead generation KPIs

Top Lead Generation KPIs You Need to Measure

By Sean Filidis

3 Trends That Are Shaping B2B Marketing Today

3 Trends That Are Shaping B2B Marketing Today

By Richard Francis

Dark Funnel

What's Lurking in the Dark Funnel?

By Sean Filidis

5 Types of Content to Spice up Your B2B Marketing

5 Types of Content to Spice up Your B2B Marketing

By Julie van der Weele

B2B Marketing KPIs

What Are the Most Important B2B Marketing KPIs?

By Sean Filidis

Why Tech Is Your Best Bet in a Recession

Why Tech Is Your Best Bet in a Recession

By Ceasar Chevalier

6 Types of Digital Brochures to Inspire You

6 Types of Digital Brochures to Inspire You

By Julie van der Weele

Animated PDFs

The Sad Reality of Animated PDFs

By Sean Filidis

Benefits of Creating Targeted Social Content

The Benefits of Creating Targeted Social Content

By Rebecca Barnatt-Smith

Generate more leads with lead generation technology

How to Build a Lead Generation Technology Stack

By Sean Filidis

The Best Types of Content to Generate Leads

The Best Types of Content to Generate Leads

By Julie van der Weele

Gated content

How to Build the Best Gated-Content Landing Page

By Sean Filidis

Inbound marketing

Inbound Marketing Trends to Stay On Top of in 2026

By Sean Filidis

Online magazine

5 Types of Online Magazines You Need to Know About

By Sim Samra

A Content Operations Specialist’s Tips for Spotless Content Governance

Tips for Spotless Content Governance

By Jerry Virta

Scaling Content Production With Strong Roles

3 Steps to Scaling Content Production With Strong Roles

By Jerry Virta

Templates

How to Use Design Templates and Still Be Creative

By Sim Samra

How to Create the Best B2B Content Download of Your Career

How to Create the Best B2B Content Download of Your Career

By Julie van der Weele

How to Build a Kick-Ass Brand Guide That Everyone Will Love

By Sim Samra

Content creators

How to Keep Your Content Creators Inspired

By Julie van der Weele

Scale and Elevate Content Creation with Templates

Scale and Elevate Content Creation With Templates

By Jerry Virta

Personal content scaling

How to Create Personal Content While Scaling

By Julie van der Weele

Content scaling

A Content Marketer’s Secrets on Scaling Content Successfully

By Sim Samra

Craft memorable content

How to Craft More Memorable Content

By Julie van der Weele

Tools That Actually Helps You Scale Content Creation

Tools That Actually Help You Scale Content Creation

By Sean Filidis

content marketing blogging tips

5 Content Marketing Tips Guaranteed to Get You More Traffic

By David Wachs

Content creation platform

4 Reasons You Need a Content Creation Platform

By Sim Samra

Long-form content writing

Long-Form Content Writing Best Practices for B2B Content Marketing

By Julie van der Weele

Higher education marketing challenges

3 Ways to Overcome Higher Education Marketing Challenges

By Sim Samra

unforgettable university marketing

How to Make Your University Unforgettable to Future Students

By Sim Samra

Inbound marketing tools

Essential Inbound Marketing Tools for Growth In 2025

By Julie van der Weele

How to Get Better Inbound Marketing Results

How to Get Better Inbound Marketing Results

By Sim Samra

The Right Way to Document and Share Your Content Operation Processes

The Right Way to Document and Share Your Content Operations Processes

By Jerry Virta

Animation in Content Marketing

How B2B Businesses Can Benefit From Animation in Content Marketing

By Sean Davis

How To Deal With Slow ROI on Inbound Marketing

How To Deal With Slow ROI on Inbound Marketing

By Julie van der Weele

How To Determine and Measure Inbound Marketing KPIs

How To Determine and Measure Inbound Marketing KPIs

By Julie van der Weele

22 Ideas for Distributing Your White Paper (+ Free Checklist!)

22 Ideas for Distributing Your White Paper (+ Free Checklist!)

By Rita Theologi

Inbound marketing assets

How To Set Realistic Inbound Marketing Expectations

By Julie van der Weele

Guard Quality Throughout the Content Creation Process

How to Guard Quality Throughout the Content Creation Process

By Jerry Virta

Sales opportunities

How To Create More Sales Opportunities

By Sim Samra

Onboarding

Why You Should Be Onboarding (and How We Go About It at Foleon)

By Lars Steffen

Scale content production

How To Scale Content Production Without Jeopardizing Your Brand

By Sim Samra

Marketing materials

The B2B Marketing Materials You’re Probably Underestimating

By Julie van der Weele

Virtual event marketing collateral

How To Grab Virtual Event Attendees' Attention With Marketing Collateral

By Julie van der Weele

Inbound marketing assets

The 6 Most Valuable Inbound Marketing Assets (And How To Make Them Stand Out)

By Sim Samra

Content insights

How To Put Content Insights Into Action

By Julie van der Weele

Content calendar

How To Build a Content Calendar You’ll Actually Use

By Sean Filidis

Buyer persona

How to Create Detailed Buyer Personas

By Sean Filidis

Content management

How To Improve Your Marketing and Sales Collateral Management in 2025

By Julie van der Weele

content experience

What Is a Content Experience and How Do You Make One?

By Sim Samra

The 5 best experiments to improve your content

The 5 Best Experiments to Improve Your Content

By Sim Samra

Content Operations Best Practices and How to Scale Content Creation

5 Best Practices to Bring You up to Speed With Content Operations

By Jerry Virta

Gating and ungating content

Rethinking Content Gating Strategy [Quadruple Sales Opportunities]

By Brian Cohen

Content engagement hacks with Foleon

Content Engagement Hacks with Foleon

By Sim Samra

Content intelligence with Foleon to Uncover the Insights that Matter

Content Intelligence That Uncovers the Insights That Matter

By Sim Samra

maximize your company’s creative content potential

How to maximize your company’s creative content potential

By Julie van der Weele

How to Gauge the Success of your Digital Publishing with Foleon

How to Gauge the Success of your Digital Publishing with Foleon

By Sim Samra

Processes and templates to kill the B2B content hamster wheel

Processes and templates to overcome the B2B content hamster wheel

By Julie van der Weele

Forget Conversion Rates, Engagement Optimization Is Where the Gold Is

Forget Conversion Rates, Engagement Optimization Is Where the Gold Is

By Sean Filidis

How tech is (and isn't) serving content marketers

How tech is (and isn't) serving content marketers

By Sim Samra

Content Marketing ROI

How to Measure the ROI of your Content Marketing

By Sim Samra

Is the ROI and Usability of Interactive Formats Better Than PDFs?

Is the ROI and Usability of Interactive Formats That Much Better Than PDFs?

By Julie van der Weele

Content Marketing Trends

Content Marketing Trends to Look Out For in 2025

By Sim Samra

6 Tips for Boosting your B2B Inbound Marketing

6 Tips for Boosting your B2B Inbound Marketing

By Sim Samra

So, Why Did Jeff Bezos Ban Powerpoint From His Meetings?

So, Why Did Jeff Bezos Ban Powerpoint From His Meetings?

By Sean Filidis

Keeping Up with B2B Content Generation Demands

Keeping Up with B2B Demand Generation Content in 2026

By Anoma van Eeden

3 Tips for Personalizing Your B2B Content Marketing

3 Tips for Personalizing Your B2B Content Marketing

By Anoma van Eeden

The Best B2B Content Marketing Metrics for Your Business

The Best B2B Content Marketing Metrics for Your Business

By Anoma van Eeden

7 Content Marketing Tactics That Still Work Wonders

7 Content Marketing Tactics That Still Work Wonders

By Adam Steele

B2B Thought Leadership Marketing

B2B Thought Leadership Marketing: Rethinking Content Experiences in 2025

By Sean Filidis

Why Personalization Matters In Content Marketing

Why Personalization Matters In Content Marketing

By Joanne Camarce

How To Make your B2B Content More Engaging [11 Tips]

11 Ways To Make your B2B Content More Engaging

By Sean Filidis

How to Create More and Better B2B Content in 2021

How to Overcome the Top B2B Content Creation Challenges in 2026

By Anoma van Eeden

How to Create Content That Converts for the B2B Sales Funnel

How to Create Content That Converts for the B2B Sales Funnel

By Leigh-Anne Truitt

7 Ways To Speed Up Your B2B Content Creation

7 Ways To Scale Your B2B Content Creation in 2026

By Sean Filidis

What is content operations?

Why You Need To Start Thinking About Content Operations

By Douglas van Oijen

What is Content Intelligence, why it matters and how to get started

What is Content Intelligence and How Should You Get Started?

By Sean Filidis

What (Not) to Say: Content and Comms During a Pandemic

What (Not) to Say: Content and Comms During a Pandemic

By Sean Filidis

6 Questions to Ask Before a Content Marketing Refresh

6 Questions to Ask Before a Content Marketing Refresh

By Richard Conn

Are B2B and B2C Marketing Strategies Really Converging?

Are B2B and B2C Marketing Strategies Really Converging?

By Anoma van Eeden

10 Sites for Free Business Stock Photos

9 Sites for Free Business Stock Photos (Updated for 2026)

By Sean Filidis

5 Steps to Integrate Your Content Marketing with Your ABM Strategy

5 Steps to Integrate Your Content Marketing with Your ABM Strategy

By Joanne Camarce

How to Break Through the B2B Content Production Bottleneck

How to Break Through the B2B Content Production Bottleneck

By Sean Filidis

What the Rise of the New B2B Consumer Means for Marketing and Sales

The New B2B Consumer and What It Means for Marketing and Sales

By Anoma van Eeden

6 Reasons You Should Stop Using PDF for Business Content

6 Reasons You Should Stop Using PDF for Business Content

By Daan Reijnders

Stock videos

12 Best Sites for Free Stock Videos

By Sean Filidis

Leveraging Data to Maximize the ROI of

Leveraging Data to Maximize the ROI of "Extra-Web" Content

By Sean Filidis

7 Examples of Interactive Content to Help Enable Sales and Close More Deals

7 Examples of Interactive Content to Help Enable Sales and Close More Deals

By Piper Thomson

How the “New Normal” Can Help Upgrade Your Content Strategy

How the “New Normal” Can Help Upgrade Your Content Strategy

By Anoma van Eeden

Popular Types of Content Experiences

6 Popular Types of Content Experiences (with Examples)

By Sean Filidis

Google tag manager

8 Tips to Improve Content ROI Using Google Tag Manager

By Chiel de Leeuw

Content funnel

4 Reasons Your Content Funnel Isn’t Working (+ How to Fix It)

By Rita Theologi

Progressive B2B Brands are Ditching PDF White Papers for a Better Format

Why B2Bs Are Ditching PDF White Papers for a Better Format

By Sean Filidis

Websites vs Web Publications: What Are the Differences?

Websites vs Web Publications: What Are the Differences?

By Daan Reijnders

How To Break Through The Noise With Visual Content

How To Break Through The Noise With Visual Content

By Sean Filidis

5 Ways to Improve Your Content Marketing Efforts

5 Ways to Improve Your Content Marketing Efforts

By Sujan Patel

Using Personas for More Effective Content Marketing

Using Personas for More Effective Content Marketing

By Sean Filidis

Statistics for Interactive Sales and Marketing Collateral

Important Statistics for Interactive Sales and Marketing Collateral

By Chiel de Leeuw

How to Use and Understand Google Analytics

How to Use and Understand Google Analytics

By Chiel de Leeuw

Our Interview with CMI's Manager on Tone of Voice and Brand Messaging

By Ben Kulakofsky

How to Map Your Content to the Buyer's Journey

How to Map Your Content to the Buyer's Journey

By Sean Filidis

Why Thought Leadership Marketing Is More Than A Buzzword

Why Thought Leadership Marketing Is More Than A Buzzword

By Ben Kulakofsky

Responsive collateral design mistakes

Stop Making These 4 Responsive Design Mistakes With Your Marketing Collateral

By Ben Kulakofsky

Content Marketing Tips for Warming Up Your Leads

4 Content Marketing Tips for Warming Up Your Leads

By Daan Reijnders

Designing a Stunning White Paper

6 Steps for Designing a Stunning White Paper

By Daan Reijnders

Copyright and Images

Copyright and Images, a Quick Explanation. What Is Allowed and What Is Obligatory?

By Lilian Timmers

Five Tips to Help You Choose Your Images

Five Tips to Help You Choose Your Images

By Lilian Timmers

Who Is the Target Audience of Your Content?

Who Is the Target Audience of Your Content?

By Dennis Looijenga