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Articles and resources

The Foleon Blog

Insights and practical guides on interactive content, content experience, B2B marketing strategy, digital publishing, and sales enablement — for teams that want to create content people actually engage with.

All topics Content creation Content strategy Personalization Account-based marketing Content marketing Buyer enablement Lead generation Corporate comms

Embed Your Foleon Content Everywhere, Without Waiting on Developers

Featured blog

Embed Your Foleon Content Everywhere, Without Waiting on Developers

By Adele Switzer

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Content Marketing ROI: How to Tie Your B2B Content to Numbers

Content Marketing ROI: How to Tie Your B2B Content to Numbers

By Clementine Jones

AI In Content Marketing: Do Consumers Still Care Who Writes It?

AI In Content Marketing: Do Consumers Still Care Who Writes It?

By Magnus Eriksen

Visual Storytelling Examples in the Age of Information Overload

Visual Storytelling Examples in the Age of Information Overload

By Magnus Eriksen

What Is Sales Enablement? Best Practices To Align Marketing and Sales

What Is Sales Enablement? Best Practices To Align Marketing and Sales

By Clementine Jones

Building a SaaS Content Marketing Strategy that Scales

Building a SaaS Content Marketing Strategy that Scales

By Clementine Jones

Hyper-personalization in B2B Marketing: Tactics for Deeper Engagement

Hyper-personalization in B2B Marketing: Tactics for Deeper Engagement

By Magnus Eriksen

Content Lifecycle Management: From Creation to Archival

Featured blog

Content Lifecycle Management: From Creation to Archival

By Magnus Eriksen

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Defining Your Customer Marketing Strategy: Where To Start? With Examples

Defining Your Customer Marketing Strategy: Where To Start? With Examples

By Anne Lauth

10 Data-Driven Content Marketing Tips & Strategies

10 Data-Driven Content Marketing Tips & Strategies

By Diana Kostogladova

Explore Creative Brochure Examples For Students

Explore Creative Brochure Examples For Students

By Anne Lauth

5 creative foleon docs examples

5 Foleon Docs That Stole Our Hearts

By Anne Lauth

Behind the Scenes: Creating Foleon's 2023 Year-in-Review

Behind the Scenes: Creating Foleon's 2023 Year-in-Review

By Penny Warnock

video marketing funnel

Mastering the Art of Video Content Through the Marketing Funnel

By Richard Francis

content marketing trends

Featured blog

Content Marketing Trends: What's In and Out This Year

By Penny Warnock

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design trends 2024

6 Design Trends to Watch Out for in 2026

By Penny Warnock

content feedback

The Role of Feedback in Your Content Review Process

By Penny Warnock

content review process

How to Streamline Your Content Review Process

By Penny Warnock

Crafting a Winning B2B Content Strategy: A Step-by-Step Guide

Crafting a Winning B2B Content Strategy: A Step-by-Step Guide

By Jesse Galanis

audience engagement hacks

3 Audience Engagement Strategies You Need To Try

By Penny Warnock

How B2B Branding and Management Drives Business Differentiation

By Iona Wilkinson

the role of content in your go-to-market strategy

The Role of Content in Your Go-To-Market Strategy [+ Template]

By Penny Warnock

Effective Designer Briefing and Design Brief Templates

Effective Designer Briefing and Design Brief Templates

By Penny Warnock

content collaboration chaos

5 Ways to Avoid Content Collaboration Chaos

By Penny Warnock

cover page examples

Creating Cover Pages That Stand Out: 5 Guidelines for Success

By Penny Warnock

5 Creative Brochure Ideas to Level Up Your Engagement

5 Creative Brochure Ideas to Level Up Your Engagement

By Penny Warnock

The Philosophy Behind The Foleon Academy

The Philosophy Behind The Foleon Academy

By Monica Ciovica

The Benefits of Using Digital Brochures in Your Content Marketing

The Benefits of Using Digital Brochures in Your Content Marketing

By Penny Warnock

New in Foleon: How Your Feedback Led to the Content Builder, Brand Kit, and Standard Users

By Richard Francis

Creative Ideas to Turn Your Magazine Into Page-Turning Content

Creative Ideas to Turn Your Magazine Into Page-Turning Content

By Penny Warnock

Prepare Creative Teams For Successful Remote Collaboration

How To Prepare Creative Teams For Successful Remote Collaboration

By Grace Lau

Time to Rethink the B2B Buyer Journey

Time to Rethink the B2B Buyer Journey

By Sean Filidis

What you Need to Know about the New B2B Buyer Process

What You Need to Know About the New B2B Buyer Process

By Sean Filidis

9 Examples of Engaging Annual Reports That Are Fun to Produce and Read

9 Examples of Engaging Annual Reports That Are Fun to Produce and Read

By Dennis Looijenga

Your Basic Guide to Content Collaboration

Your Basic Guide to Content Collaboration

By Yauhen Zaremba

Annual Report Ideas to Turn Your Content Into Showpieces

Annual Report Ideas to Turn Your Content Into Showpieces

By Sim Samra

6 Different Types of PDFs — Do They Cater to Your Content Needs?

6 Types of PDFs — Do They Cater to Your Content Needs?

By Jerry Virta

Responsive PDF or web publications

Web Publications or Responsive PDF: Which Is Better for Content Engagement?

By Sean Filidis

3 Trends That Are Shaping B2B Marketing Today

3 Trends That Are Shaping B2B Marketing Today

By Richard Francis

5 Types of Content to Spice up Your B2B Marketing

5 Types of Content to Spice up Your B2B Marketing

By Julie van der Weele

User generated content

Creating a User-Generated Content Strategy to Drive Sales

By Joanne Camarce

6 Types of Digital Brochures to Inspire You

6 Types of Digital Brochures to Inspire You

By Julie van der Weele

Animated PDFs

The Sad Reality of Animated PDFs

By Sean Filidis

The Best Types of Content to Generate Leads

The Best Types of Content to Generate Leads

By Julie van der Weele

Gated content

How to Build the Best Gated-Content Landing Page

By Sean Filidis

Inbound marketing

Inbound Marketing Trends to Stay On Top of in 2026

By Sean Filidis

Online magazine

5 Types of Online Magazines You Need to Know About

By Sim Samra

A Content Operations Specialist’s Tips for Spotless Content Governance

Tips for Spotless Content Governance

By Jerry Virta

Scaling Content Production With Strong Roles

3 Steps to Scaling Content Production With Strong Roles

By Jerry Virta

How to Create the Best B2B Content Download of Your Career

How to Create the Best B2B Content Download of Your Career

By Julie van der Weele

Scale and Elevate Content Creation with Templates

Scale and Elevate Content Creation With Templates

By Jerry Virta

Foleon’s Mighty New Collaboration Features Help You Scale Content

How Foleon’s Mighty New Collaboration Features Help You Scale Content

By Sean Filidis

Tools That Actually Helps You Scale Content Creation

Tools That Actually Help You Scale Content Creation

By Sean Filidis

The Right Way to Document and Share Your Content Operation Processes

The Right Way to Document and Share Your Content Operations Processes

By Jerry Virta

Guard Quality Throughout the Content Creation Process

How to Guard Quality Throughout the Content Creation Process

By Jerry Virta

Content Creation Workflow

Avoid Chaos With a Content Creation Workflow

By Jerry Virta

Content insights

How To Put Content Insights Into Action

By Julie van der Weele

content experience

What Is a Content Experience and How Do You Make One?

By Sim Samra

The 5 best experiments to improve your content

The 5 Best Experiments to Improve Your Content

By Sim Samra

Content Operations Best Practices and How to Scale Content Creation

5 Best Practices to Bring You up to Speed With Content Operations

By Jerry Virta

Content engagement hacks with Foleon

Content Engagement Hacks with Foleon

By Sim Samra

maximize your company’s creative content potential

How to maximize your company’s creative content potential

By Julie van der Weele

How to Gauge the Success of your Digital Publishing with Foleon

How to Gauge the Success of your Digital Publishing with Foleon

By Sim Samra

Processes and templates to kill the B2B content hamster wheel

Processes and templates to overcome the B2B content hamster wheel

By Julie van der Weele

How tech is (and isn't) serving content marketers

How tech is (and isn't) serving content marketers

By Sim Samra

Content Marketing ROI

How to Measure the ROI of your Content Marketing

By Sim Samra

Is the ROI and Usability of Interactive Formats Better Than PDFs?

Is the ROI and Usability of Interactive Formats That Much Better Than PDFs?

By Julie van der Weele

Modern design tools: A help or hindrance to designers?

Modern design tools: A help or hindrance to designers?

By Sim Samra

3 Tips for Personalizing Your B2B Content Marketing

3 Tips for Personalizing Your B2B Content Marketing

By Anoma van Eeden

How To Make your B2B Content More Engaging [11 Tips]

11 Ways To Make your B2B Content More Engaging

By Sean Filidis

7 Ways To Speed Up Your B2B Content Creation

7 Ways To Scale Your B2B Content Creation in 2026

By Sean Filidis

6 Reasons You Should Stop Using PDF for Business Content

6 Reasons You Should Stop Using PDF for Business Content

By Daan Reijnders

Annual Report Examples

How to Create Annual Reports in 2025 (with Examples)

By Rita Theologi

Websites vs Web Publications: What Are the Differences?

Websites vs Web Publications: What Are the Differences?

By Daan Reijnders

Why You Will Never Again Publish a White Paper as a PDF

Why You Will Never Again Publish a White Paper as a PDF

By Daan Reijnders

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