With Foleon we are able to differentiate ourselves by creating engaging content experiences that appeal to larger B2B entities. We are now able to stand out and show that we have an interesting enterprise offering.
Foleon helps us offer interesting and engaging content as part of an integrated customer journey. In addition it helps us stay aligned with internal communications and the creation of global sales enablement assets.
The aim of the company magazine is to make colleagues feel connected to Helvetia. The recent feedback and results show that the digital edition has been very well received
Without Foleon we would not have been able to offer what we see as the next step in digital marketing, where interactive, responsive, and trackable content is of major importance.
The new Template Manager makes it even easier to create our newsletter and related articles in Foleon. To give a recent example, we were able to send out a summary of an event we hosted, within 24 hours after it took place.
After publishing our research studies with Foleon and sharing them with an international audience, we are confident that we will find new partners from all over the world.
In 2.5 months, Pavo generated more than 2,150 new leads from the Netherlands, Belgium, and Germany! Readers rated the publication with an average of 8.3 out of 10 and 89% would like to read a similar publication about horse feed more often.
Within a year of using Foleon, we have doubled our subscriber count and now have more than 200,000 page views. More people are visiting Brabant for a short stay, and we are convinced that our online magazine plays an important role in increasing the number of visitors to our province.
We are now able to produce content four times faster than before. Furthermore, we have seen an increase of 20 percent in sign-ups for our weekly content because of the possibility of adding sign-up forms within the publications.
Foleon’s templates provided a strong foundation for the development, production, and customization of Your Court. Additionally, the platform’s customer service team responded to requests quickly and mitigated issues effectively.
Once we saw your system, it made a lot of sense. We could deliver the quality we wanted… [but] didn’t need to create a whole new department around that.
Internally, everyone is talking about how cool, inspiring, and beautiful the publication has become. All aspects of Stayokay are highlighted in a creative and interactive way.
In terms of statistics, we pay particular attention to how many people view the magazines and their behavior when they read the magazines. We see that the average reading time for a single magazine is 15 minutes, with approximately 90% of visitors reading through to the last page. This is wonderful to see!
Before, we had no insight — once someone downloaded a content asset, the PDF was in their hands and we had no sense of whether they actually opened it and read it, or if we lost them.
Sweco used to send their newsletters to business partners via email, just like everyone else. They lacked a communication tool that would make their content stand out. Foleon turned out to be the solution.
Within a weekend, we were already able to measure the initial results and present them internally. It was such a great feeling, especially because we were presenting good news.
Our SEO expert analyzes the reader statistics to help refine our choice of topics for the next cycle. We’ve had enthusiastic responses internally, too. Several teaching departments now want to launch their own online magazines.