Interactive white papers gated with social login gives us far more insight into our readers than PDFs gated behind a regular form. Also, they look great on any type of device. Win, win!
We are now able to produce content four times faster than before. Furthermore, we have seen an increase of 20 percent in sign-ups for our weekly content because of the possibility of adding sign-up forms within the publications.
Foleon’s templates provided a strong foundation for the development, production, and customization of Your Court. Additionally, the platform’s customer service team responded to requests quickly and mitigated issues effectively.
Once we saw your system, it made a lot of sense. We could deliver the quality we wanted… [but] didn’t need to create a whole new department around that.
Internally, everyone is talking about how cool, inspiring, and beautiful the publication has become. All aspects of Stayokay are highlighted in a creative and interactive way.
In terms of statistics, we pay particular attention to how many people view the magazines and their behavior when they read the magazines. We see that the average reading time for a single magazine is 15 minutes, with approximately 90% of visitors reading through to the last page. This is wonderful to see!
Before, we had no insight — once someone downloaded a content asset, the PDF was in their hands and we had no sense of whether they actually opened it and read it, or if we lost them.
Sweco used to send their newsletters to business partners via email, just like everyone else. They lacked a communication tool that would make their content stand out. Foleon turned out to be the solution.
Within a weekend, we were already able to measure the initial results and present them internally. It was such a great feeling, especially because we were presenting good news.
Our SEO expert analyzes the reader statistics to help refine our choice of topics for the next cycle. We’ve had enthusiastic responses internally, too. Several teaching departments now want to launch their own online magazines.