Documents with measurable business impact
Real insights involve more than just visits and conversion rates. With Foleon, you see how your content assets contribute to business value.
Understand business impact
With traditional formats, you can only count the number of downloads. Foleon, on the other hand, shows you who actually read your documents, which pages they found useful, and how each content asset contributes to your objectives. Our sophisticated analytics provide the most important insights you need to comprehend and demonstrate content ROI.
Gain actionable insights
Gain fast insights into your audience's behavior over time. Know where your readers come from and where they go. Zoom out and look at project-level performance, or drill down to analyze individual Docs and pages. See, at a glance, exactly which campaigns and assets are working, and what needs improvement.
Recognize sales-readiness
With contact-level engagement insights, you can see precisely how, where, and when individual contacts interact with each page of each Foleon Doc. Connect your CRM and use these insights to trigger events like sales follow-ups or automatic lead scoring. You can even utilize and measure the effect of content personalization on engagement and conversion rates.
Get more from the tools you already use
Grow your level of understanding with additional tracking tools like Hotjar and CrazyEgg. Or add retargeting pixels to reach your readers with targeted messaging on other platforms. With our code injection system, Zapier, and Google Tag Manager integration, you can track, measure, and integrate anything you like.
Go even deeper with Google Analytics 4
Analyze any data points you want with our native Google Analytics integration. From page turns to button clicks and form fills, observe the trends and understand how various audience segments interact with your documents in different ways.
Built-in analytics
Gain all the insights you need to understand and improve your assets' performance with a simple glance at our dashboard.
Third-party tools
Add Google Analytics, Hotjar, or any other 3rd party tool to dig even deeper and extend your measurement capabilities.
Native integrations
Our native integrations for popular CRMs and MAPs let you see engagement on the contact level and pass on insights to sales.
“Through the analytics provided by Foleon, we can see where and how users are interacting with our content and focus our efforts accordingly.”
Davis Snedeker
“For the very first time, we now have data and analytics on how our report is actually consumed. What value does it bring to readers? Do they even go through the entire report? What areas do they focus on? Before, we had no insight—just download counts and anecdotal feedback. Now, the Foleon built-in analytics give us deep insights quickly and clearly.”
Dan Cartmill
“We were able to get granular information about how consumers are interacting with every single spread of that brochure. Now we are designing our physical brochures based on the data we see on the Foleon brochures.”
Vinay Raja
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See your brand in a Foleon Doc
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