Content with measurable business impact
Real content insights involve more than just visits and conversion rates. With Foleon, you see how your content strategy contributes to business value.
Understand business impact
With traditional formats, you can only count the number of downloads. Foleon, on the other hand, shows you who actually read your documents, which pages they found useful, and how each content asset contributes to your objectives. Our sophisticated analytics provide the most important insights you need to comprehend and demonstrate content ROI.
Gain actionable insights
Gain fast insights into your audience's behavior over time. Know where your readers come from and where they go. Zoom out and look at project-level performance, or drill down to analyze individual Docs and pages. See, at a glance, exactly which campaigns and assets are working, and what needs improvement.
Recognize sales-readiness
With contact-level engagement insights, you can see precisely how, where, and when individual contacts interact with each page of each Foleon Doc. Connect your CRM and use these insights to trigger events like sales follow-ups or automatic lead scoring. You can even utilize and measure the effect of content personalization on engagement and conversion rates.
Get more from the tools you already use
Grow your level of understanding with additional tracking tools like Hotjar and CrazyEgg. Or add retargeting pixels to reach your readers with targeted messaging on other platforms. With our code injection system, Zapier, and Google Tag Manager integration, you can track, measure, and integrate anything you like.
Go even deeper with Google Analytics 4
Analyze any data points you want with our native Google Analytics integration. From page turns to button clicks and form fills, observe the trends and understand how various audience segments interact with your content in different ways.
Built-in analytics
Gain all the insights you need to understand and improve your content’s performance with a simple glance at our dashboard.
Third-party tools
Add Google Analytics, Hotjar, or any other 3rd party tool to dig even deeper and extend your measurement capabilities.
Native integrations
Our native integrations for popular CRMs and MAPs let you see engagement on the contact level and pass on insights to sales.
“Using Foleon has improved our digital content production. We can now react quickly to communication needs and create engaging content. The analytics and reports that Foleon generates for each content asset also help us better understand our reach and readers’ needs.”
Ana Gaman
“PDFs could not give us any data on content usage or engagement after it had been downloaded. With Foleon, we can see what topics our audience engages with, which allows us to tailor the content to our audience’s needs.”
Victor Küppers
“Foleon makes our content feel modern. The most significant benefit of the platform is that we can now track audience engagement and can actually see that our content is being opened and how it’s read.”
Sydney Mendoza
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