Industries > Legal

Win more pitches with content clients actually read

Foleon gives law firms a scalable way for marketing, BD, and lawyers to create interactive, trackable client content — without the PDF black hole, the design queue, or the review chaos.
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Foleon for law firms

Law firms face unique content challenges

With Foleon, law firms break out of the PDF black hole — turning static pitches, reports, and thought leadership into interactive, trackable digital experiences clients actually engage with. 

Move pitches beyond PowerPoint

BD teams use Foleon to build interactive, personalized pitches that present case experience, partner bios, and pricing in a format clients actually want to read. The Personalizer Role lets junior team members safely tailor pitches by swapping in client logos, partner photos, and links — while disclaimers and brand stay locked. 

Customers are creating:

  • Client pitches
  • Credentials documents
  • Capability statements
  • Partner bios
  • Sector overviews

 

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Turn readers into qualified leads

Stop letting your best thought leadership disappear into the PDF black hole. Foleon's in-doc forms capture engaged readers without needing a separate landing page. Native integrations sync engagement to your CRM or MAP, and section-level analytics show your BD team which prospects are ready for a call.

Customers are creating:
  • Gated whitepapers
  • Secure client portals
  • Lead-capture landing pages
  • Industry research reports
  • Subscriber newsletters

 

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Become the firm clients remember

In a saturated market where every firm offers comparable services, content is what makes you memorable. Foleon turns dense thought leadership, brochures, and capability statements into interactive experiences. They're mobile-responsive, search-optimized, and built to be found by clients and the AI assistants they're starting to ask.

Customers are creating:

  • Thought leadership reports
  • Practice-area guides
  • Whitepapers
  • Firm brochures
  • Annual reviews

 

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Reports clients actually finish

Take dense annual reports, Responsible Business reports, and quarterly briefings and turn them into digital experiences. They read on any device, update centrally when figures or partners change, and tell you exactly which sections matter to readers. Internal newsletters and partner updates work the same way.

Customers are creation:

  • Annual reports
  • Responsible Business reports
  • Quarterly client briefings
  • Internal newsletters
  • Partner announcements

 

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Foleon Doc examples

Easy to create, hard to forget

Check out this selection of legal documents made by our customers. 

Better content that's easier to scale.

For every practice area and region

Foleon keeps financial firms aligned under one brand while letting teams—like wealth management, advisory, or compliance—customize their materials. Assign brand kits, tailor templates, and manage translations to ensure every communication stays sharp and compliant. 

Built for lawyers, not designers

Lawyers aren't designers, and they don't need to be. Foleon's drag-and-drop editor and pre-approved templates let fee earners contribute content directly into branded layouts — without calling marketing every five minutes or going off-brand. 

Not just Docs, for your website too

Bypass the website backlog. Embed live Foleon modules directly into your firm's existing site — testimonials, CVs, and thought leadership. Marketing updates them from the Foleon dashboard, and the website refreshes itself. 

Governance built for legal teams

Protect confidential pitch content with controlled access, secure user roles, and isolated Workspaces. Marketing decides what fee earners can edit, BD decides what goes out the door, and IT decides who has access — from one platform. 

One source of truth for legal teams

Update a partner bio, a fee structure, or a compliance disclaimer once. Global Content Modules push the change across every published pitch, report, and microsite. No more hunting through dozens of PDFs to fix one line. 

AI translation for international firms

Localize pitches, reports, and guides for clients across jurisdictions. Foleon's AI translation handles full documents in over 30 languages — without breaking layouts or losing the legal precision your clients expect. 

Stand out in a crowded market

When every firm offers comparable expertise, your content is your edge. Foleon helps you replace forgettable PDFs with experiences clients actually finish. 

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See exactly who's reading what

In legal, knowing which clients read your pitch — and which sections held their attention — is the difference between a follow-up call and silence. 

Surface in search and AI

Today's General Counsels search Google and ask LLMs before they ever call your firm. Foleon's web-native format makes sure your content actually shows up. 

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Success stories

See how other law firms turned their content process into a revenue machine.
Global Content Modules story
Success Story

International Firm Updates 30+ Docs in One Click with Global Content Modules

"With Global Content Modules, we don't have to go back in and change multiple docs time and time again."

Chris Bicker, Graphic Design Manager, Global Professional Services Firm Chris Bicker, Graphic Design Manager, Global Professional Services Firm
Lockton success story
Success Story

Lockton Strengthens Global Collaboration and Brand Governance

“Now that we’ve introduced Foleon, we can really be very consistent. We are able to create content a lot quicker.”

Ashleigh Arthur, Head of Creative UK & Europe, Lockton Ashleigh Arthur, Head of Creative UK & Europe, Lockton
AV Jennings success story
Success Story

AVJennings Embeds Foleon at Every Step of the Buyer Journey and Enables Sales

“Foleon became part of our operations. It fits right into every stage of our customer journey, from lead generation to in-store engagement.”

Vinay Raja, Creative & Digital Experience Director at AVJennings Vinay Raja, Creative & Digital Experience Director at AVJennings
Brightview success story
Success Story

Brightview Integrates Foleon, Bynder and HubSpot to Build a Strong Content Ecosystem

“Foleon gave us the ability to put all of our content in one place and conveniently give it to the customer at any given time.”

Brendan Moore, Digital Marketing Specialist at Brightview Senior Living Brendan Moore, Digital Marketing Specialist at Brightview Senior Living
Clarksons Success story-1
Success Story

Clarksons Keeps Content on Brand Across 25 Countries and 7 Time Zones

“We continue to use Foleon on a day-to-day basis. If it were to go, we would be stepping back in time.”

Sam Cottle, Marketing & Communications Director at Clarksons Sam Cottle, Marketing & Communications Director at Clarksons

Why leading law firms choose Foleon for their content

From thought leadership to client pitches, Foleon turns your content into a competitive edge. 

For private & public content

Publish discoverable thought leadership and lock down confidential pitch content — all from one platform. 

Solid brand governance

Centralize brand styles so every fee earner and BD manager creates on-brand content by default. 

Accessibility matters

Foleon content meets Web Content Accessibility Guidelines (WCAG) — important for inclusive client experiences and compliance. 

An intuitive drag & drop editor

Skip the designer queue. Lawyers and BD teams build interactive content using your firm's pre-approved templates. 

Update even after distribution

Connect content to HubSpot, Salesforce, Marketo, GA4, and thousands of other tools your firm already runs on. 

Lots of advanced integrations

Connect content to your CRM, marketing automation platforms, and thousands of other apps and services.

Get a personal demo

Book a demo to see how Foleon helps law firms win more pitches.
  • See Foleon's interactive pitches and reports in action
  • Get answers about governance, security, and lawyer adoption
  • Discover how leading law firms structure their content operations

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Frequently asked questions

You can find answers to most common questions here. If you can't find what you're looking for feel free to get in touch.