Industries > Software And It

Engage buyers, simplify tech stories, and speed up your sales cycle

Fuel your funnel with scalable, high-impact business content — and the engagement data to prove it.
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Foleon for Software & IT

One platform for all your content needs.

From lead capture assets like white papers and eBooks to sales enablement and ABM content. See how Foleon helps you create all the assets your organization needs — produced without dependence on designers.

Create dynamic, personalized content

Account-based marketing (ABM) in software and IT demands precision and relevance. With Foleon, you can craft interactive, tailored experiences that speak directly to individual accounts — without slowing down production. 

Customers are creating:
  • Targeted outreach content
  • Personalized onboarding guides
  • Custom event or webinar follow-ups
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Create high-converting gated content

Foleon empowers demand marketing teams to create engaging, on-brand experiences that drive form fills and pipeline. Our platform makes it easy to build interactive gated assets that capture attention, deliver value, and surface buyer intent — all without relying on dev or design teams.

Customers are creating:
  • Interactive white papers
  • Gated ebooks
  • Industry trend reports
Lead scoring & integrations

Deliver bespoke sales content fast

Speed up sales cycles with tailored content experiences that speak directly to your buyer’s needs. With Foleon, software and IT teams can quickly equip sales reps with personalized, on-brand assets for each opportunity — without needing design or dev support. 

Customers are creating:
  • Sales enablement decks
  • Interactive proposals
  • Account-specific solution overviews

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Foleon Doc examples

Easy to create, impossible to ignore

Foleon empowers Account Managers, Ops teams, and Marketers to create content that’s polished, compliant, and fast to produce. No design bottlenecks. No more outdated PDFs.

Smarter content for software & IT

Fast, scalable, and built for compliance.

No design skills required

Who said only marketers and designers get to create spectacular content? Foleon's platform is built for everyone — no design degree, no coding bootcamp, no panicked Slack to the creative team required. If you can drag, drop, and type, you can ship content that looks like it took weeks. This is your time to shine. 

Templates are a content creator's best friend

Spend less time designing and more time getting assets out the door. Hit the ground running with our extensive library of templates — from white papers and newsletters to sales proposals — or build, save, and share your own. Either way, you're starting from something polished, not a blank page at 4pm on a Friday. 

Collaborate without the chaos

Bring your teams together in one place — no more version 17 of a deck floating around in email. Use workspaces to give every team their own environment, assign user roles to keep the right people in the right lanes, and share brand templates and media so everyone's working from the same source of truth. 

Track performance with analytics

Unlike legacy formats, Foleon Docs actually tell you what's working. With built-in Foleon Analytics, you'll see how your Doc is performing at a glance — visitors, time spent per page, bounce rate, scroll depth, and more. Finally, content you can measure, learn from, and improve. No more guessing which assets move the needle. 

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Win attention in a crowded market

Software buyers need clarity, not complexity. Foleon makes it easy to show decision-makers your solution's true value without losing their attention.

Scale content across teams

Fast-moving tech teams shouldn't be slowed down by design queues. Foleon empowers marketing, product, and sales teams to produce their own content — on brand and on time.

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Balance creative freedom and control

Fast creation shouldn't come at the cost of consistency. For tech companies with multiple teams and markets, it's easy for off-brand or non-compliant content to slip through the cracks. Foleon gives you the tools to scale content with confidence.

Turn your readership into revenue

In tech, every decision should be data-driven. Foleon gives you the insights you need to understand what works, see your's content's business impact, and demonstrate ROI.

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See why our customers love us...

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Success Story

Betty Blocks creates content 4x faster and grows lead volumes by 20%

“We are now able to produce content four times faster than before. Furthermore, we have seen an increase of 20 percent in sign-ups for our weekly content because of the possibility of adding sign-up forms within the publications.”

Victor Küppers, VP of Marketing at Betty Blocks Victor Küppers, VP of Marketing at Betty Blocks
Dice report 2025(1)
Success Story

Dice decreases bounce rate by 50% and unlocks content intelligence

“I would describe interactive content experiences, with Foleon as a prime example, as the future of content marketing. It has really changed the game in terms of how we create, deliver, and measure content.”

Dan Martin, VP of Brand Marketing at Dice Dan Martin, VP of Brand Marketing at Dice
Datacamp (1)
Success Story

DataCamp engages new B2B audience with content experiences

“With Foleon we can differentiate ourselves by creating engaging content experiences that appeal to larger B2B entities. We are now able to stand out and show that we have an interesting enterprise offering.”

Joyce Chiu, Content Marketing Manager at DataCamp Joyce Chiu, Content Marketing Manager at DataCamp
lumi-example
Success Story

Lumi utilizes martech integrations to qualify content leads 2x faster

“Foleon helps us offer interesting and engaging content as part of an integrated customer journey. In addition, it helps us stay aligned with internal communications and the creation of global sales enablement assets.”

Kerry Leighton-Bailey, CMO at Lumi Kerry Leighton-Bailey, CMO at Lumi
KBR success story
Success Story

KBR Achieves Global Content Consistency and Cuts Publish Time by 82%

"It really allowed us to do so much more, faster, and more cost-effectively without being dependent on a third party."

Jess Burnett, Director of Global Marketing at KBR Jess Burnett, Director of Global Marketing at KBR

Why leading software companies choose Foleon

Leading tech companies are switching from complex, text-heavy documents to engaging, interactive assets that provide 360-degree audience insights.

Compliance and data security

We’re GDPR compliant, ISO 27001 certified, do regular penetration tests, and can provide custom SLAs. Learn more about data protection and privacy.

Brand governance features

Centralize your brand styles in the Brand Kit to ensure that everything anyone creates is on-brand.

Accessibility features

Foleon content is Web Content Accessibility Guidelines (WCAG) compliant. Follow our accessibility guide.

Personalization

Engage your audience on a deeper level by tailoring each Foleon Doc to the visitor, leaving a memorable impression.

Template manager

Shed your dependence on designers and create content fast with your own branded templates.

Get a personal demo

Book a demo to get a personalized tour with guidance from one of our experts.
  • See how Foleon can work for your team
  • Get answers to your questions
  • Discover best practices for your content strategy

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Frequently asked questions

You can find answers to most common questions here. If you can't find what you're looking for feel free to get in touch.