How tech is (and isn't) serving content marketers

By Sim Samra

During CMWorld 2021, we invited marketing professionals to share their experiences on how content marketing technology impacts their content engagement, intelligence, and scalability efforts. 

We got a great response from participants and compiled all the findings into a short report. 

Here are some of the key takeaways: 

  • Almost half (48%) of respondents had little to no access to the insights needed to prove the value of their content
  • Over 70% of respondents have moved away from PDF legacy formats for their gated content.
  • Around 67% of respondents claim that their current tech stack has failed to improve turnaround times regarding content creation. 

Read the complete analysis of these findings and much more in our report. 

Foleon Report

CMWorld 2021 Survey Results

Find out how tech is (and isn't) serving content marketers. 

Get the report
Survey results blog

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Sim Samra

Sim is Foleon's content marketer and is one of the Foleon blog's main curators. She's usually hard at work unearthing headline-worthy content marketing trends.

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