During CMWorld 2021, we invited marketing professionals to share their experiences on how content marketing technology impacts their content engagement, intelligence, and scalability efforts.
We got a great response from participants and compiled all the findings into a short report.
Here are some of the key takeaways:
- Almost half (48%) of respondents had little to no access to the insights needed to prove the value of their content.
- Over 70% of respondents have moved away from PDF legacy formats for their gated content.
- Around 67% of respondents claim that their current tech stack has failed to improve turnaround times regarding content creation.
Read the complete analysis of these findings and much more in our report.
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