4 Enterprise Content Production Pitfalls (And How to Avoid Them)

For most enterprise organizations, scaling up content production sounds like a dream come true. Speedier turnaround. More assets, more reach, and more impact. What’s not to like?

But the reality for most enterprises is that scaling up content production comes with its own set of challenges. Brand consistency starts to slip. Feedback loops drag on forever. And nobody is ever quite sure who is creating what. 

This blog explores some common pitfalls to watch out for when ramping up content production (and how you can avoid them).

Why scale enterprise content production?

Before we dive into the risks associated with scaling enterprise content production, let’s take a step back. Here are a few reasons why you might be looking to produce more enterprise content in the first place:

Increased demand for enterprise content

Your audiences expect a steady stream of fresh, relevant content across their favorite channels. And this doesn’t just apply to marketing. Teams like HR, corporate communications, and even sales are expected to provide their audiences with actionable content to support them in their journeys. 

Expansion and growing audiences

According to the CMI’s Enterprise Content Marketing Research, 49% of enterprise content marketers cite creating the right content for different audience segments as a major challenge 

And it’s no wonder why: As businesses expand into new markets or regions, the need for localized and industry-focused content becomes more urgent. If you’re speaking to a new audience, repurposing existing, generic content won’t cut it.

The need to stand out in the marketplace

To stay competitive and differentiate in the market, your enterprise organization needs to produce marketing collateral that keeps you top-of-mind and positions you as an industry leader. To achieve this, you’ve got to react quickly and produce assets that respond to developments in your market or industry. 

Enterprise content production challenges

All of this combined means added pressure to deliver more content faster. But simply ramping up content production without the right systems in place can easily descend into chaos. 

Here are some common pitfalls you might run into when scaling enterprise content production — and how to avoid them.

Pitfall 1: Creators get overwhelmed

Enterprise content teams feel the pressure to create more content the hardest. With requests coming from all over the organization, designers, writers, and content marketers face an increasingly heavy workload, without the additional resources to match. This can lead to frustration, fatigue, and even burnout. 

Plus, if content teams are constantly drowning in production tasks, when are they meant to evaluate their content’s performance or refine the content strategy? With an ever-growing backlog of content to produce, all the interesting, strategic work gets pushed to the side. 

The solution to enterprise content bottlenecks:

Enterprise teams need to find a smarter way to produce the content they need without overwhelming creators or breaking the bank. The answer here is to take a more distributed approach to creation and empower people throughout the organization to produce content themselves. 

This doesn’t just take the pressure off creative specialists; removing dependencies on design or marketing helps to speed up production, so you can get content out the door even faster. 

Pitfall 2: Consistency goes out of the window

As we’ve seen, enabling the rest of the organization to create content can be hugely beneficial for enterprises. But here’s the catch: The more people creating digital content, the harder it is for brand guardians to oversee everything that’s being created. The more non-specialists involved in content creation, the higher the likelihood of mistakes, watered-down messaging, and brand inconsistencies.

And inconsistencies aren’t just a pain for brand managers — they actually make it harder to stand out in the market. According to a study by Demand Metric, consistent brands are “3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation." 

The solution to brand inconsistency: 

The answer to the chaos of decentralized creation? Centralized brand governance.

Establish clear, easy-to-access brand guidelines, templates, and design systems to keep content uniform across the board. And set up built-in guardrails like brand kits within your content creation platform to make it even easier for everyone to stay on brand.

Check out: Mastering Content Governance with Foleon: A Three-Step Guide

Pitfall 2: The never-ending feedback loop

More content means more reviews and approvals. A messy approvals process with some back and forth is annoying if you’re only producing a few assets. But with lots of people creating loads of content, it quickly turns into a disaster. Endless feedback loops. Delayed campaigns. Unclear expectations. And frustration on all sides. 

The solution to a messy content review process:

Establish a clear review process with fixed deadlines and defined responsibilities. Make sure all parties involved have a clearly assigned role in the reviewing parties so they know what’s expected of them. Invest in content tools with role-based permissions and review mode to centralize feedback in one place and prevent rogue edits. 

Tip: The Role of Feedback in Your Content Review Process

Pitfall 3: Content collabs get messier

As you scale up your content operations, structured collaboration and communication become even more important. In fact, according to CMI’s research, siloed communication is the biggest non-creation challenge for enterprise marketers.

This is because the more people you add to a process and the more output you’re producing, the easier it is for things to descend into chaos. It’s a classic case of too many cooks in the kitchen.

Without structured processes, teams can end up missing deadlines, dropping work, and miscommunicating. This doesn’t just slow down the creation process — it can be seriously draining for content teams.

The solution to confusing content collaboration:

Creating, reviewing, managing, and communicating about content via a million different channels only makes things more complicated. If your content operations are spread all over the place, look at ways to centralize them with shared tools.

Discover: The 2025 Complete Guide to: Content Creation Process

Pitfall 4: You waste time on duplicate work

One of the greatest ironies of enterprise content operations is that the more content you produce, the more likely you are to create things twice (or more). Without an organized and accessible content repository, teams can’t easily see what has already been created. So, they end up wasting time creating content with a huge amount of overlap. 

This isn’t just a colossal waste of time and resources — it can also result in inconsistent messaging if creators aren’t aligned on how to approach certain topics. 

The solution to disorganized content:

Centralize all the content your organization creates into a single, organized hub. This lets creators see what has already been created to avoid duplication. Putting all of your content in one place also makes it easier to adapt or repurpose existing content, meaning less manual work and more consistency when it comes to messaging. It’s a win-win. 

Final thoughts on enterprise content production

Scaling up content production is a must if you’re an enterprise organization looking to stay competitive in the market. But without the right infrastructure in place, things can quickly spiral out of control, resulting in overworked teams, inconsistencies, and frustration. 

The key to scaling successfully isn’t simply creating more content — it’s about creating structures that support accelerated production. This means establishing workflows to improve collaboration, creating a clear, organized overview of your content, and setting up guardrails to stop errors from slipping through the cracks.