In the world of business schools, marketing is a must-have. It's all about making the best first impression and starting what could be a long-lasting relationship. The basis of Marketing, you would say. But with business schools, you might be talking to the future marketers of tomorrow. So, first impressions really matter when reaching new potential students.
TIAS is a business school in the Netherlands that aims to help people take the next step in their careers. They've been with us since the early days of Foleon!
"Integrating Foleon with HubSpot provides us with essential insights into reader engagement. Sales can see what content prospects are interacting with, enabling more informed and personalized communication strategies."
Rens Calbo
Designer at TIAS
The challenges of static content
7 years ago, TIAS was stuck in the world of static PDFs. Which might ring a bell: you want to make a tiny change, and suddenly, you're waiting on external agencies, watching your time-to-market tick away.
"The process was slow. Updating even small details required external agencies, delaying our time-to-market."
After switching to Foleon, they were producing content much faster, which improved processes not only for the marketing team.
"It has improved the alignment and efficiency of our entire organization, increasing content output significantly compared to five or six years ago."
Let's not forget about the lack of data that comes with PDFs. You might as well be throwing your content into a black hole. You have no idea who's reading what or for how long.
"We also lacked insight into reader engagement, limiting our understanding and effectiveness."
Connecting content to CRM
With Foleon, TIAS could connect their content directly to their CRM, HubSpot, saving time and getting closer to their audience faster. They gained tons of insights that allowed their sales team to better understand what resonated the most with their prospects.

"Integrating Foleon with HubSpot provides us with essential insights into reader engagement. Sales can see what content prospects are interacting with, enabling more informed and personalized communication strategies."
A Partnership built on collaboration
We have to be honest; TIAS is a big innovation partner for us.
"We ultimately chose Foleon because they were transparent, eager to grow, and offered the flexibility and modern functionality we needed,"
We're always listening to their feedback and adjusting our roadmap based on our conversations with them. We value this relationship a lot, as it has allowed us to bring considerable improvements to the platform over the years.
Want to become a Foleon innovation partner?
Suggest your ideas or send us your feedback on our roadmap!
Going the Extra Mile
We're just going to let Rens’ words say it all here:
"Key decision-making factors included Foleon's commitment to continuous improvement, their transparent and consistent communication, and our personal contact with their team, including quarterly meetings with the Customer Success Manager and executive team members."
Not looking back
It's this willingness to go the extra mile and truly collaborate with our customers that sets us apart. And for TIAS? Let's just say they're not looking back.
“I would absolutely recommend Foleon. Since we began using it, many business schools have transitioned away from static PDFs. It's an excellent platform for fast, modern content creation, allowing teams to take control effectively."
Indeed, after TIAS started creating content with Foleon, we onboarded several higher education institutions that were impressed by the quality of their publications. Setting the tone for many years of great collaboration to come.
Interested in gathering all content data in your CRM?
Contact us, and we'll tell you all about it!