6 Design Trends to Watch Out for in 2024

By Penny Warnock

design trends 2024

The thing about design is that it's constantly changing. What we perceive as visually appealing today can quickly go out of style. This is down to many factors, like shifts in the cultural landscape, advancements in content creation technology, changes in user preferences, and generational shifts. Plus, design is an art form, and changes in artistic movements, fashion, music, and other cultural elements contribute to the evolution of design. 

With each new year comes the promise of change, of innovation. It's also an invitation to explore the dynamic and ever-evolving landscape of design. In this era of constant change and innovation, staying ahead of the curve, especially in design, is crucial in maximizing content engagement.

To ensure you're not just keeping up but setting the pace, we've curated a list of six design trends that promise to inspire and redefine the way we perceive and interact with content over the coming year.


Designing for tomorrow: The power of design trends

Staying relevant these days requires a willingness to reinvent and reimagine. Even the most classic and well-known brands aren’t afraid to give their visual identity a little zhuzh. 

As trends and consumer expectations evolve, so should your brand's aesthetic narrative. This doesn’t necessarily mean you must reinvent the wheel; you still want to be recognizable. But giving your brand guide a little refresh is a great way to stand out and stay relevant. 

From a competitive standpoint, adopting design trends for your brand provides a valuable edge in crowded markets. It allows brands to distinguish themselves by offering a fresh, appealing visual identity that stands out. 

To help inspire you and your designs, let’s dive into six design trends we think will be all the rage in 2024. 

Bold minimalism

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First up, we have Bold Minimalism. 

Minimalism, a design movement that has stood the test of time, continues to reign supreme, but in 2024, we’ll see this "less is more" philosophy paired with bold elements to give it a modern edge. Meet bold minimalism: It's all about clean, striking visuals that make an impact with fewer elements. 

Beyond aesthetics, this trend champions efficient communication. Bold minimalism is purposeful; it sheds the unnecessary to reveal the true essence of your content. Think bold colors, strong typography, and simple yet powerful designs that stand out in the cluttered social media landscape.

With a limited color palette and a focus on typography, bold minimalism empowers designers to convey messages precisely. Its adaptability across various mediums, from websites to branding, makes it versatile for diverse design projects.

Discover: How to Use Design Templates and Still Be Creative


Brand illustrations

Next year, we expect more brands to opt for tailor-made illustrations that convey their unique values and brand personality. This design trend takes a step back from the world of overused stock imagery, showing the impact of distinctive, bespoke brand illustrations. The rising popularity of this dynamic design trend reiterates the importance of visual storytelling and individuality in branding. 

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Embracing brand illustrations can foster a more authentic and relatable connection with your audience, showcase versatility, seamlessly adapt across your channels, and instill a sense of consistency into the brand's visual identity.

This shift represents a welcomed departure from generic visuals, embracing the art of bespoke illustrations to articulate the heart and soul of a brand. 


Playful design

Another exciting trend is all about having some fun with design. Playful design elements, like animated gifs, quirky illustrations, and interactive content, will keep our audience engaged and entertained. Injecting designs with fun and personality, playful design embraces elements like lively color palettes, unconventional typography, charming illustrations, and interactive features. It’s all about infusing a sense of joy into the content experience.

This style encourages designers to push boundaries and break free from convention. It reminds them that design is not just about aesthetics; it also celebrates the joy of creating. 

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Gradients galore

Goodbye, monochromatic palettes, hello, gradients! From soft transitions to vibrant color shifts, gradients add depth and dimension to your designs, creating visually stunning compositions. Whether a subtle touch or a bold statement, gradients are versatile tools that elevate your visuals. 

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This trend revolves around seamlessly blending colors creating captivating transitions that infuse designs with depth and dimension. Gradients showcase remarkable versatility, finding applications in various design elements, including backgrounds, typography, and logos. They offer an engaging alternative to plain background colors, elevating the visual appeal.

Whether opting for a subtle fade or a bold color shift, we anticipate gradients to play a prominent role, adding an extra layer of visual intrigue to design projects in the upcoming year. 

Prominent photography

While illustrations are stealing the spotlight, let's not forget the timeless power of photography. Next year, high-quality, prominent photography is expected to take center stage. Elevate your brand with visually arresting images that tell a story, evoke emotions, and leave a lasting impression. 

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We’re seeing designers step away from the generic as a general trend. Gone are the days of relying on stock photos. Next year, we expect brands to embrace original photography or find inventive ways to repurpose existing images. 

This shift extends beyond mere product photos, encompassing captivating images of people, nature, and other elements that contribute to weaving compelling narratives or eliciting powerful emotions. Additionally, integrating AI-generated images that seamlessly align with a brand's identity is expected to become even more popular in 2024. 

Discover: Modern design tools: A help or hindrance to designers?



Maximalism, a design trend with a more-is-more approach, goes against the rising popularity of the minimalism movement. Think bold, extravagant, and eclectic. Layer on textures, patterns, and colors to create designs that demand attention. Maximalism is all about abundance and breaking free from simplicity. 

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A direct opposite of minimalism, maximalism is all about capturing attention and taking up space. Whether through layouts brimming with typography or those rich with diverse elements, maximalism guarantees to turn heads. Experimenting with thick strokes, vibrant colors, and large patterns allows designers to embrace the essence of maximalism.

This approach boldly challenges the conventional design theory that leans towards simplicity. Characterized by vibrant color combinations, layered images, bold typography, and recurring motifs, maximalism commands attention.

Final words

From the captivating allure of bold minimalism to the personalized touch of brand illustrations, we expect brands to embrace innovation and fun next year and put a contemporary spin on their design. These trends offer an invitation to tell compelling stories, break free from conventions, and lead the way in shaping the future of design. Good luck!

Penny Warnock

Penny Warnock is the Content Marketer extraordinaire here at Foleon. With a background in SaaS, product marketing, journalism, and brand building, Penny is passionate about storytelling and generating engaging content across various digital channels.

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