About Juice
Juice is a UK-based creative agency that brings together strategy, creative, and digital product expertise. Their strong automotive experience, combined with a client-first philosophy and expert team, makes them the perfect partner for brands like BMW.
Intro
When you’re creating content for one of the world’s most iconic car brands, good isn’t good enough. BMW’s launch of the new 1 Series demanded a digital experience that reflected the car's style, performance, and engineering precision. For their agency, Juice, that meant creating something sleek, engaging, and mobile-optimized, an experience that would turn browsers into buyers. With Foleon, they brought that vision to life.
We chatted with Toby Hyde, Head of Product at Juice creative agency, about their successful collaboration with BMW for their latest launch.
Here's what Juice achieved for BMW in less than 30 days:
“With Foleon, we can deliver standout interactive content that feels as sleek and high-performing as the cars we’re showcasing.”
Toby Hyde, Head of Product, Juice
Launching the long-awaited BMW 1 Series
When BMW prepared to launch the all-new 1 Series, they wanted to create a digital experience that matched the vehicle’s innovation, quality, and energy. They trusted Juice to bring this idea to life. Juice is known for delivering solutions to leading automotive brands like BMW, MINI, Rolls-Royce, and McLaren.
The agency's long-term partnership with Foleon allowed them to push the boundaries of the platform for the 1 Series launch. They wanted to move away from classic printed car brochures, opting for a more sustainable and easily updatable digital solution.
Drawing from their extensive experience with the platform, Juice made the most of Foleon to create a brochure that delivered on every front: beautifully designed, intuitive navigation, and truly bringing the car to life.
Innovating with a digital brochure
Discover BMW's amazing brochure by Juice right here
Using the Foleon platform, Juice created a mobile-optimized, interactive brochure for the BMW 1 Series, fully tailored for both the UK and Irish markets.
Designed to impress
Juice left nothing to chance; every detail of the brochure was carefully thought through:
They embedded a custom-built dimensions comparator tool that lets customers visually compare the new 1 Series to its predecessor.
- They added interactive hotspots that enabled exploration of interior and exterior features.
- They used integrated analytics to provide valuable insights into user behaviour, from identifying the most popular trims and variants to understanding drop-off points and engagement levels.
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The brochure was designed with flexibility and speed in mind.
Toby Hyde, Head of Product at Juice, explained that these are two critical aspects of Foleon:
“Foleon gives us the premium experience we need to deliver on-brand, engaging content at pace.”
The Results
In the first 30 days alone, the BMW 1 Series brochure delivered exceptional results:
- 1,168 unique visits
- 5,249 total page views
- Nearly 3 minutes average dwell time
- Over one-third of users returned for a second visit
For BMW, this meant higher engagement, greater reach, and deeper audience insight. For Juice, it reinforced why Foleon remains their platform of choice.
The bottom line: Why Juice keeps using Foleon
Juice has been using Foleon since the very beginning in 2017. As an agency, creating digital content for six major automotive clients, they’ve stayed loyal to the platform for several reasons:
- Agency-friendly pricing that’s easy to sell to clients
- Regular product updates and robust analytics
- Drag-and-drop design freedom that empowers creative teams
- Great mobile optimization possibilities
Toby concluded by adding:
“Foleon remains the class-leading tool in this space. It’s flexible, easy to use, and well supported.”
