Intro
Not all corporate communications are equal. Some inspire and drive action, while others get ignored or lost in inboxes.
Whether you’re speaking to employees, stakeholders, or external audiences, how you communicate shapes your brand. It can make or break your message.
In this article, we share 13 examples of effective corporate communications that do more than just inform.
What are corporate communications?
Corporate communications include everything your company shares with employees, stakeholders, or external audiences. They help you connect with key groups, share updates, align teams, and build trust, all while shaping your brand’s identity.
From internal newsletters to external reports and engagement campaigns, corporate communication can take many forms. But what makes effective corporate communications content? Discover it through the examples below.
Most effective content types for internal communications (with examples)
In internal communications, you need to engage your team, align them with goals, and encourage content collaboration. Here are some winning formats:
Interactive employee newsletters
Short, sweet, and visually engaging, interactive newsletters are the perfect way to keep employees informed on a regular basis. Add video updates to boost content engagement or interactive polls to gather feedback.
At Foleon, we drink our own champagne! Check out our employee newsletter as an example.
Employee magazine
Magazines are a content type allowing you to go more in-depth than with newsletters. They combine stories, interviews, and visuals to build connection. Use them to highlight team achievements, dive into company culture, or share updates in a more visual and in-depth format.
See how Helvetia improved internal communications with their digital employee magazine.
Event content
Company events are unique opportunities to engage employees and align them with your vision. And, of course, the content you’ll share during those events will make the difference.
A well-crafted presentation can add real value during the event. Make sure to include the event agenda. You can also interact with your audience by redirecting them to live polls. Don’t forget to share a recap of the event afterward to maximize the impact.
Check the engaging event brochure from The Drum as an example!
Micro-site for onboarding or employer benefits
Onboarding shouldn't be overwhelming. Microsites give new hires everything in one visually engaging, easy-to-navigate platform. Add videos, role-specific content, and guides to set new employees up for success. Here is a little tip from our experts at Foleon: Try to personalize this content as much as possible to make your new hires feel heard and considered from the beginning!
See how Mercer is doing it with their benefit hub.
Most effective content types for external communications (with examples)
When you create corporate communications, your goal is to inform and impress. You also want to build trust with key audiences. These audiences include partners, customers, and the public.
Here are 4 effective external communication formats to achieve this:
Corporate newsletters
Corporate newsletters are a great way to build and maintain relationships with external audiences. Use them to share announcements, updates, CSR (corporate social responsibility) initiatives, and progress on key goals. It can also boost your brand’s credibility and show your innovation.
See how Sweco uses interactive newsletters to connect with their audience.
Corporate magazines
Corporate online magazines are ideal for highlighting success stories, showcasing values, and sharing initiatives like sustainability or partnerships. They provide more creativity and depth than newsletters. You can include interviews, detailed stories, and visuals like infographics and videos.
See how KBR LINK corporate magazine captivates their audience.
Interactive whitepapers
Let’s be honest: whitepapers can sometimes be a lot to digest! Interactive whitepapers made with modern tools like Foleon help you turn complex information into a clear and engaging experience. They showcase your expertise, helping your business stand out as a thought leader while maintaining clarity and professionalism.
Explore Contentoo’s interactive whitepaper for thought leadership inspiration.
Digital brochures
Interactive brochures transform traditional company overviews into dynamic, engaging experiences. You can capture attention and leave a lasting impression by including videos, links, interactive elements, and detailed product information. When you present to partners, investors, or clients, a brochure can help you stand out. It delivers key messages better and shows your brand’s innovation.
Check out TIAS’s interactive digital brochure.
Most effective content types for community engagement (with examples)
Community engagement is about developing meaningful relationships and building trust with the people who matter most to your organization. When you connect with customers, members, or local communities, the right content can inspire action. It also shows your impact.
Digital community magazines
Digital magazines are excellent storytelling tools. They allow you to celebrate key milestones, share compelling stories, and engage your community in an immersive way. Their rich, interactive format helps you build stronger connections while efficiently communicating your brand’s narrative.
See how The Scotch Malt Whisky Society uses a digital magazine to engage its members.
Interactive reports
Interactive reports let your audience explore outcomes, data, and success stories at their own speed. This creates a more engaging and personal experience. By sharing information in a clear and engaging way, you can build trust, gain credibility, and show the real impact of your work.
You can easily create interactive reports with a modern content creation tool like Foleon. This gives you more freedom and ease to create engaging content experiences.
Explore this interactive report from Open Banking for inspiration.
Most effective content types for stakeholder engagement (with examples)
Engaging stakeholders well is key to building trust. It shows transparency and helps maintain strong relationships with important people for your company. To communicate clearly and build credibility, you need professional and engaging content.
Here are 3 of the most impactful content types for stakeholder engagement:
Year-In-Review reports
Celebrate your organization’s milestones and financial performance with an interactive year-in-review report. For a more dynamic experience, add videos, infographics, personalized content, and clickable sections.
See how IDFA interactive report engages stakeholders.
Stakeholder newsletters
Keep stakeholders up to date on your latest developments and plans with a regular newsletter that stands out. Including interactive videos, infographics, and links to detailed reports enhances engagement and makes your updates more impactful.
Check out Lymphoma Action’s stakeholder newsletter example.
Enterprise brochures
Complex information doesn’t have to feel, well, complex. With interactive enterprise brochures, you can simplify ideas. They are visually appealing and easy to navigate. Interactive brochures combine professionalism with modern design, grabbing attention while keeping your message clear and engaging.
See The International Trade Center interactive enterprise brochure as an example.
How to measure the effectiveness of corporate communications
To measure the effectiveness of corporate communications, start by defining your goals, such as: improving engagement or building trust. Don’t forget to align them with measurable KPIs to be able to look back at their performance.
- For internal communications, you can track metrics like email open rates, newsletter engagement, employee satisfaction (eNPS) or even participation rates.
- For external communications, you should consider website traffic, social media interactions, or content downloads.
Tools like Foleon’s analytics show how well content is doing. They track, for instance, time spent on a page, clicks, and video views.
Gathering this data from your corporate communications is a game-changer. When you use feedback from surveys and forms in your document, you can see how your corporate communications are working, which helps you better understand their impact.
Trends in corporate communications content
We cannot discuss corporate communications without mentioning content trends. You should pay attention to these when creating your next piece of content.
- Interactive and Multimedia Content: Static content and traditional PDFs are already outdated. Modern audiences want interaction, so think of videos, animations, and clickable elements that make content scannable and interactive.
- Data-Driven Storytelling: Numbers can tell your story well. However, your audience may need some help to understand them better. Infographics, charts, and dashboards simplify complex data, making it engaging and easy to understand. This is a game-changer for year-in-review reports or sustainability updates, for instance.
- Content personalization: Audiences crave content that feels personalized for them. Personalized communications, like employee onboarding guides or stakeholder reports, show that you value their needs.
- ESG Transparency: Environmental, Social, and Governance (ESG) initiatives are more and more a crucial topic for many organizations. Sharing visually compelling, transparent updates about sustainability or diversity efforts helps build trust and credibility.
To keep up with these trends, organizations need modern tools that make creating, scaling, and optimizing engaging content easy.
Modern content management platforms like Foleon empower teams to design interactive and data-driven content without needing technical expertise. This helps businesses to stay ahead of the evolving landscape of corporate communications.
Outro
We hope these examples have inspired you to elevate your corporate communications. Whether engaging employees, impressing stakeholders, or building trust with your community, choosing the correct content format can make all the difference.
Not sure where to start? Let our Content Compass guide you!
Now it’s your turn to create experiences that connect and deliver results!