If you didn't know it by now, LinkedIn is a lead generation machine.
With more than 67 million B2B companies on the platform, it’s the perfect place to drive engagement, promote your company, and, most importantly, capture leads for future conversions.
In fact, according to experts at SocialPilot, “40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. Thanks to its decision-making population, selling is no longer a head-breaking task for marketers here.”
The question is, how do you create a LinkedIn lead generation strategy from scratch? With more B2B competition on the horizon in 2024, startups and all companies alike must be swift when it comes to driving engagement amongst their target audience.
With this in mind, we’ve compiled a list of our favorite LinkedIn tools to generate more leads that could help you speed up your B2B lead capturing in 2024.
What does LinkedIn lead generation look like?
Before we jump further into the tools you can use to enhance your lead generation strategy, let’s first learn more about what it looks like on LinkedIn.
LinkedIn is a hub full of potential customers. With advanced search filters like no other social platform, businesses can quickly identify their target candidate for conversion and immediately customize their search filters, such as job title, industry, and location, to create a list of highly quantifiable leads.
The key here is to take advantage of LinkedIn’s unique search engine and share engaging content that speaks directly to your targets on the platform. Combining this with personalized outreach to a narrow group of potential customers, you instantly have the perfect B2B lead generation strategy.
Let’s have a closer look at some of the benefits you could see when turning to LinkedIn for your lead generation in 2024:
- Access to more than 1 billion people across a range of extensive networks, making it easier than ever to directly target personalized leads.
- More credibility as a business when you share insightful and engaging discussions on industry topics.
- Customized targeting using the platform’s enhanced search filters makes it easier to pinpoint prospects and ensure that all content efforts fall into the eyes of the most convertible audience.
- Meaningful interactions with all prospects with the ability to use features such as InMail and group discussion pages for direct brand-to-consumer engagement.
- Valuable on-platform analytics and insights that allow you to map the course of your lead generation campaign and highlight areas of improvement across the social app.
With this in mind, we've compiled a list of five LinkedIn lead generation tools that aim to help you enhance your B2B lead generation strategy in 2024.
1. LinkedIn Sales Navigator insights
First, let’s have a look at LinkedIn’s built-in tool, the Sales Navigator Insights. With advanced search capabilities and a wide range of analytic tracking features, this in-app tool is a game-changer for B2B brands using LinkedIn to generate leads.
Using Sales Navigator, you can identify and engage with every prospect more effectively. With a bunch of sophisticated filtering options to leverage Sales Navigator not only helps you hunt for leads, but it finds the LinkedIn connections that are closest to your targets for a better chance of conversion.
Some of its best features include search saving, which can be monitored as you engage with more leads, and a set of real-time analytic reports on your content engagement, platform growth, and lead generation, which are all free to access on LinkedIn Premium.
2. Taplio
Next, let’s discuss Taplio. As we welcome AI into the B2B sector, it’s no surprise that business leaders are also using AI to generate leads.
(Image Source: Taplio)
Taplio is a tool that leverages AI to generate B2B leads on LinkedIn. Using machine learning, this tool exports data to help you automatically create contact lists for prospect outreach and, in some cases, can automatically send DMs to matching prospects.
With the ability to fully integrate it with your CRM, you can sit back and allow Taplio to take care of your LinkedIn outreach.
3. Lemlist
Lemlist is a Chrome extension that automatically adds leads to your outreach campaign, spending on who has recently engaged with your profile. This includes profile clicks and visits, messages, and connection requests.
Lemlist ensures that active prospects are not forgotten when it comes to seeing your live content and your latest post published.
(Image Source: Lemlist)
This Chrome extension uses AI to help you create personalized multi-channel campaigns. It can even scan other social platforms and your CRM to check which LinkedIn leads are already added to your Lemlist, saving you the hassle of switching apps.
4. Evaboot
Evaboot’s scraping tool and LinkedIn’s Sales Navigator are a lead generation pair made in heaven.
As a tool that can automatically extract and export data from any LinkedIn profile or company page, it can be used to store contact information, which can then be imported into your CRM. No more spending hours trying to find the contact details you were looking for. Ans before you ask: Yes it's all legal.
(Image Source: Evaboot)
Evaboot is also directly integrated within the Sales Navigator platform, making it easy to call the extension to action. Once installed, users have the option to "Export with Evaboot" when viewing and interacting with prospect contacts on LinkedIn.
5. Octopus CRM
Octopus CRM is a great tool for B2B brands looking to automate their entire LinkedIn lead generation campaign.
With a robust set of AI-powered features, Octopus can automate your outreach process, customize your campaign from start to finish, and even predict engagement strategies that best resonate with your target audience.
(Image Source: Octopus CRM)
Octopus constructs outreach templates that can be personalized to each lead and sends automated follow-ups via DM, InMail, and email.
Better still, in addition to automating your lead outreach, you can track its success with its insights tool, which maps open rates, conversion rates, and campaign performance.
LinkedIn Lead Generation In 2024 and Beyond
LinkedIn remains the greatest hub for B2B lead generation in 2024 (and beyond). With 84% of B2B marketers receiving the best results from LinkedIn when it comes to social media lead generation, LinkedIn has proven to drive success for B2B brands looking to connect with their target consumers.
As a professional-first platform, LinkedIn is a brilliant place to start your B2B marketing journey. The key is to establish yourself as a thought leader within your industry by posting content on the growth of your business and product and sharing discussions on topical debates.
As you start to see engagement on your company page and profile, this is where your lead generation journey begins. However, in order to see continued success, we recommend enhancing your lead generation with tools like Evaboot and Sales Navigator.
From personalized outreach to customizable contact lists, your B2B lead generation stragegy will never look the same again.
