b2b buyer journey report

A decade of digital upheaval has transformed the way B2B sales and marketing organizations create content. Find out what you need to do to stay relevant.

2021 Interactive Insights Report:

Time to rethink the B2B buyer journey

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In this interactive report:

  • Analyzing today's younger, more self-sufficient B2B buyers
  • Examining the blurring lines between B2C and B2B sales
  • How to add value when your buyers avoid salespeople
  • How to identify content that engages and converts B2B prospects

Trusted by 1,300+ leading brands

Adecco
Betty Blocks
Atradius
Deloitte
Avison Young
KPMG
SAP
Scania
Philips
Zendesk
Visma
"Close to 70% of the B2B buyer’s journey is completed before a prospect ever reaches out to sales."