Perfectly Content — Episode 4

Category creation: Jack Davies on creating demand for things no one's heard of

Category creation: Jack Davies on creating demand for things no one's heard of

 

Jan 18, 2022

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling.

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Read the full transcript

Music: Yaki Tori by Smith The Mister

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