What Is a Marketing Asset?

What is a MKT asset


A marketing asset refers to any item or material a company uses to promote its products or services and communicate with its target audience. 

Consider a marketing asset as a tool you can use to inform people about what you do and explain why it's worth investing in. These tools come in different forms, like social media posts, ads, or the company's logo— carefully chosen to ensure you attract the right customers.

Without marketing assets, getting the word out and convincing people to invest in your product or service is much more difficult. 


What is the purpose of a marketing asset?

The purpose of a marketing asset is to effectively promote a company's products, services, or brand to its target audience.

There are many typical use cases for marketing assets, for example, brand building, lead generation, education, or sales support.

It’s worth noting that one asset can have more than one purpose or goal. 


What is an example of a marketing asset?

Marketing assets can take various forms, including:

  • Printed materials: Brochures, flyers, business cards, posters, and other printed materials that provide information about your company, its products, or services.
  • Digital content: This includes a wide range of digital materials such as websites, blogs, social media posts, email campaigns, videos, infographics, and more.
  • Branding elements: Logos, taglines, and other visual elements that contribute to your brand identity.
  • Product samples: Physical or digital samples of a product that can be distributed to potential customers.
  • Case studies and testimonials: Real-life examples of how the company's products or services have benefited customers are often used to build credibility.
  • Photography and visual assets: High-quality images, illustrations, and other visual content enhance marketing materials' overall appeal.
  • Presentations: Slide decks, pitch presentations, and other materials used in meetings, conferences, and sales presentations.
  • Whitepapers and ebooks: In-depth documents that provide valuable information on industry trends, best practices, or solutions related to your company's offerings.
  • Merchandise: Branded items such as T-shirts, mugs, or promotional products that serve as marketing tools and potential revenue streams.
  • Advertising copy: Copywriting for advertisements, whether in print, digital, or broadcast media.


Want to know more about marketing assets? Discover our 2023 Guide: 19 Types of Marketing Collateral You Need Now.

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