Amsterdam, 19 November 2019
Foleon has appointed Anoma van Eeden as Senior Vice President (SVP) of Global Marketing. In her role, Van Eeden will be responsible for further developing Foleon’s international business strategy and proposition. In addition, her focus will be on scaling up the marketing team in the United States and the EMEA region (Europe, the Middle East and Africa).
More than 20 years of experience
Van Eeden brings more than 20 years of international marketing experience. She has held various management positions at Software as a Service (SaaS) organizations in the United States and Europe, such as Information Builders and Optimizely. Most recently, she worked as Chief Marketing Officer (CMO) at Relay 42.
International growth strategy
"What appeals to me about Foleon is that the platform is perfectly tailored to the current content needs in the market," says van Eeden. “In a data-driven world, where people want snackables and trackables, it's important to create impactful content. Foleon responds to this and allows the user to create remarkable, interactive and measurable content. I look forward to taking the next step, together with the talented Foleon team, in realizing our international growth ambitions.”
Daan Reijnders, Co-founder and CEO of Foleon says: “I’m already very impressed with Anoma's strategic approach. She’s super strong in both the propositional side of marketing and demand generation. We’re currently working hard to further develop our positioning. Her experience in managing and scaling up international marketing teams helps us in the next phase of our company.”