Logbook is what happens when a classic employee magazine gets a full digital reboot. Hapag-Lloyd turned 125 years of tradition into something bold, modern, and genuinely engaging. It’s packed with videos, animations, and hotspots all used thoughtfully to bring stories to life and make complex topics like innovation, sustainability, and diversity feel human and relatable.
The design is bright, clean, and beautifully structured, with a unique “masonry” contents page that sets the tone from the start. It feels fresh, global, and full of energy, a true digital experience that connects around 17,000 colleagues across continents.
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