Foleon Answers: Quick answers to common marketing questions (2)

Nov 14, 2023

How Much of the Buyer’s Journey Is Digital?

The buyer journey takes place in mostly digital channels, with many buyers conducting research, comparison shopping, and even making initial purchase decisions online.

Nov 10, 2023

How Long Is a White Paper?

Find out the ideal length for white papers in marketing and how best to structure your white paper.

Nov 1, 2023

What Is a White Paper in Marketing?

Discover the power of white papers in marketing and how they can boost your brand's authority and lead generation.

Oct 31, 2023

What Is Gated Content?

Discover how gated content can boost your marketing strategy when used effectively.

Oct 27, 2023

What Is Inbound Marketing?

Explore what inbound marketing is and how it can transform your digital marketing strategy.

Oct 18, 2023

What Is Thought Leadership Content?

Learn how to establish your authority in your industry through compelling thought leadership content.

Oct 5, 2023

What Is ROI in Marketing?

ROI is a crucial indicator in marketing that measures your marketing initiatives' effectiveness and profitability.