All about Asset Management

In this article:

• What is Asset Management?
• Asset Library
• Media Library
• Collections

What is Asset Management?

Asset Management is the section of your dashboard where you organize, tag, and find your content. You'll find it under both your Workspace menu and the Brand Console.

As teams and regions grow, a folder-only approach gets messy fast. Files get duplicated, tagged inconsistently, or buried across scattered folders, making it hard to tell what's current, approved, or ready to use.

Asset Management solves this by structuring your library around tags instead of relying on folders alone. It's made up of three parts: the Asset Library, the Media Library, and Collections. Each one gives you a different way to work with your assets, and all three use the same tags to stay organized.

Asset Library

The Asset Library holds all the assets in your workspace or Brand Console. That includes images, videos, and documents, but also your live Docs, templates, modules, and charts.

Use tags to filter across all of it. You can also filter by Collection or sort your results.

Media Library

The Media Library is the folder-based system you use to organize images, videos, and documents. It hasn't changed, and you can keep using it exactly as you do today.

You can also filter Media Library content by tags, the same tags you use across the rest of Asset Management.

Before you start tagging, take a look at your existing folder structure. It's often a good starting point for your tag structure, since it usually reflects how your team already organizes content.

Collections

A Collection is a curated, reusable set of assets built from your tags. Adding an asset to a Collection doesn't move or duplicate the file.

Think of it like a playlist. The same song can appear on hundreds of playlists without hundreds of copies of that file. Your assets work the same way: one image can live in as many Collections as you need.

If you crop, replace, or otherwise edit an asset, that change carries across every Collection and every Doc it's used in.

Collections work well for campaigns, product launches, newsletters, and specific projects. They're also useful for sales enablement, or any time a team needs quick access to a set of related assets.