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Brand Console vs. Workspace: Where to Create Assets

Brand Kits, templates, modules, and your assets can be created centrally in the Brand Console or locally in individual workspaces. Knowing the difference helps you choose the right balance of brand control and team flexibility for your organization.

Where to create your assets: Brand Console or Workspaces

You can create and manage brand assets in either the Brand Console or individual workspaces. Where you create them depends on how much control or flexibility your team needs.

📖 New to the Brand Console? It’s the central hub where admins and designers create Brand Kits, templates, modules, and media once and share them across workspaces.
Read more: All about the Brand Console

Brand Console — for centralized control

Create and manage assets from the Brand Console when you want tight control over your brand identity and how content is used across teams.

➡️ Use the Brand Console when:

  • Your brand team is responsible for maintaining company-wide standards

  • You want to share templates, brand kits, modules, or media across multiple workspaces

  • You need a single source of truth for key messaging, layout patterns, and branding

💡 Workspace users can use Brand Kits, templates, modules, and assets from the Brand Console, but cannot edit them. These are clearly labeled as coming from the Brand Console, so users can quickly tell which ones are centrally managed.

Workspaces — for flexibility and autonomy

Create assets directly within a workspace when you want teams to move fast or tailor content to their own audiences. Assets created in a workspace are only available within that workspace and are fully editable by Admins and Designers with access.

➡️ Use workspace-level asset creation when:

  • Each team has unique branding or layout needs

  • Teams need to experiment with designs or test layouts

  • Campaigns or Docs are specific to a region, product, or initiative

Hybrid approach

You don’t have to choose just one approach. Many organizations use a combination, with centralized assets for core branding and local flexibility for campaigns.

➡️ Use a hybrid approach when:

  • You want to control brand-critical assets but still allow teams to create their own content

  • Some teams follow strict brand rules while others need more creative freedom

  • You're gradually moving from flexible creation to a more governed structure

Use Brand Governance Settings to decide which asset types workspace users can create. For example, you can restrict Brand Kits to the Brand Console while still letting teams create their own templates and modules.

📖 Read more: Centralized control with Brand Governance Settings

Summary: Brand Console vs. Workspaces

Before deciding where to create each asset, it helps to compare the benefits of each approach. Here's a quick overview to guide your choice:

Asset Type Use Brand Console When… Use Workspaces When...
Brand Kits You want global consistency in colors, fonts, and logos Teams have local styling needs or temporary campaign visuals
Templates You need reusable layouts across workspaces Teams create one-off Docs or want to iterate quickly
Modules You manage legal disclaimers, company info, or shared messaging Teams design localized or campaign-specific content blocks
Assets You want centralized visuals, logos, videos, and files Teams use their own visuals, logos, videos, and files in Docs

 

📖 Already created an asset in a workspace? Learn how to move assets to the Brand Console and share them across workspaces.