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Centralized control with Brand Governance Settings

Brand governance settings let admins and designers control where brand kits, templates, and modules can be created. By setting clear boundaries, you can keep your brand consistent, reduce duplication, and streamline content creation, whether you prefer strict central control or more flexibility for local teams.

In this article

🎥 In the video below, we show you how to use brand governance settings to help you control where templates, modules, and brand kits can be created


How to configure your brand governance settings

Admins and designers with access to the Brand Console can manage these settings under Brand Console > Settings.

Brand Console - Settings

For each asset type, turn the toggle on or off:

  • Toggle ON — Allow users to create assets within their workspace. This allows assets to be created in either individual workspaces or the Brand Console.
  • Toggle OFF — Restrict users from creating assets in individual workspaces. Assets can only be created in the Brand Console for more centralized control.

💡 In the next section, we guide you on when to toggle these settings on or off.

Click Save to apply your changes.

Centralized vs. Decentralized Control

Brand governance settings let you choose between a centralized, decentralized, or hybrid approach. The best choice depends on how much control you want over asset creation, how quickly your teams need to work, and how important local customization is to your brand strategy.

Centralized control

In a centralized approach to governance, you maintain tight control over branding and settings. This is especially helpful when a brand manager or central design team oversees assets and settings across all workspaces.

➡️ For more centralized control, turn the toggle OFF for each asset type.

Centralized Control - All Toggled Off

This will ensure that:

  • Brand kits, templates, and modules can only be created by company-level admins or designers from the Brand Console.

  • Each asset can then be assigned to one, multiple, or all workspaces for use.

Example: 

A financial services company with strict compliance requirements limits all asset creation to the Brand Console. This way, the compliance team reviews all templates and brand kits before making them available to regional workspaces.

Decentralized control

In a decentralized approach to governance, each workspace has more flexibility to manage its own setup. This is ideal for organizations with independent business units, regional teams, or sub-brands that have their own designer and need more autonomy.

➡️ For more decentralized control, turn the toggle ON for each asset type.

Decentralized Control - All Toggled On

This will ensure that:

  • Brand kits, templates, and modules can be created at both the workspace and Brand Console levels.

  • Assets created in each workspace will be available for use only in that workspace.

  • Centralized assets can still be created in the Brand Console and assigned to relevant workspaces.

Example: 

A consumer goods company with multiple sub-brands lets each workspace create and manage all its own brand kits, templates, and modules, as each workspace has its own design team.

Hybrid model

You can also choose to allow some assets to be created at the workspace level, while others are created in the Brand Console.

➡️ For a hybrid control model, adjust the toggles for each asset type.

Hybrid Model
For example:

  • Keep brand kits centralized for strict control over colors, fonts, and logos (toggled off).

  • Allow templates to be created in workspaces for faster campaign rollouts (toggled on).

  • Let modules be both centralized and local, depending on the type of content (toggled on).

Example of a hybrid governance model: 

A global law firm keeps brand kits centralized to ensure consistent use of logos, fonts, and colors across all offices, but allows each regional workspace to create its own templates and modules for local events, client updates, and marketing campaigns.