Getting further insights with Google's Universal Analytics (UA) events

By default, we track a wide range of events in Google Analytics. Events measure different actions carried out by a visitor: for example, how often a Foleon Doc is shared, how many times a video is viewed, or how often an overlay is opened.

⚠️ On July 1, 2023, Google Analytics 4 (GA4) replaced Google’s Universal Analytics (UA). If you still want to analyze historic data, Universal Analytics data and its interface will be accessible until July 1, 2024. If you’re looking for more information about Google Analytics 4 events, learn more here

 

 

Where to find events and how they’re structured

In Google Analytics, you’ll find events in Analytics at Behaviour Events Overview.

Events consist of 3 dimensions:

  • Event category

  • Event action

  • Event label

An example of a category is videos. The action may be playing, and the label indicates the event’s context (e.g. which video is played, the URL of an outbound click, or which hotspot is opened).

All Foleon events in Google Analytics

When connecting Foleon to Google Analytics, we’ll automatically measure all sorts of additional events, providing you with even more data. We keep everything convenient, requiring no action on your part.

We measure and record the following events:

Category

Action

Label

Page index

Click

[page title] | Close

Navigation bar

Click

Next | Previous | Page index logo | Mobile page index

Gesture

Swipe

[page title]

Social page

Click

[Social platform name]

Social share

Share

[Social platform name]

External

Button | Link | Image | Hotspot

[Button text] | [Link text] | [Image name] | [Hotspot label]

Internal

Button | Link | Image | Hotspot

[Button text] | [Link text] | [Image name] | [Hotspot label]

Overlay

Open | Close

[Overlay name]

Scroll

Down

25%, 50%, 75%, 100%

Lead Form

Submit success | Submit invalid | Show | Skip

[Social platform name] | [Form name]

Form

Submit success | Submit invalid

[Form name]

Videos

Buffering | Playing | Paused | Ended

[Video ID]