Just as they are in the consumer space, B2B buyers are demanding content in multimedia formats that hold their attention, meet their needs, and delight them. B2B marketers should consider moving away from static content and invest in modern, media-rich experiences on-par with the best content from the wider media landscape.
In particular, video and interactive content are becoming increasingly important in B2B marketing.
According to Google, 70% of business buyers watch a video during the buying process, and Foleon has found that customers who replace static reports with interactive B2B content see engagement rates triple and leads surge by 20%.
Access the B2B Buyers Insights Report report to learn more.
A new breed of B2B buyer is rewriting the rules for sales and marketing teams everywhere. Are you prepared?
"Close to 70% of the B2B buyer’s journey is completed before a prospect ever reaches out to sales."